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Transformers // eComm Case Study
The Client: Transformers
The Challenge: A/B Test two sets of Hero Image stimuli to determine click-through rate on Amazon search results page.
The Testing Approach: 13 A/B tests were conducted on Amazon starting January 13th and ran for eight weeks. The split testing aimed to assess the impact of two different hero images on conversion rates: A: Bot mode, B: Bot, vehicle, and package combined
The Results: In 12 out of 13 tests, the B variant performed best, delivering both major and minor improvements. The standout was Transformers Toys Studio Series Voyager Class Transformers: Rise of the Beasts 102 Optimus Prime, which saw a $7,000+ sales increase and 196 additional units sold, partly driven by sponsored search.
