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Shop Hasbro // Website Redesign
The Client: Hasbro Toy Company
The Challenge: Transform the Shop Hasbro website into a revenue-driving eCommerce brand destination platform.
The Scope: Audit the current website in partnership with SEO analyst and content strategy teams and provide optimization recommendations for key areas including UX/UI, copy, visuals, and SEO. Develop wireframes for 3 key pages (home page, brand page, product detail page) and bring to hi-fidelity comp stage for senior leadership presentation.
My Role: Creative Direction & Design // Did extensive research during audit period, led creative concept development for wireframe stage, developed hi-fi comp designs for select pages and oversaw design for remaining pages.
Credits: Creative Direction - Ariel Suom, Graphic Design - Luis Zurita
