Reid Park Zoo // Ad Campaign

The Client: Reid Park Zoo

The Challenge: Drive foot traffic to the zoo via a multichannel advertising approach.

The Objective: Create a multi-channel advertising campaign across Tuscon, Arizona and surrounding communities aimed at promoting the zoo and its animals. Visuals can only include real animals currently at the zoo and must leverage in-house photography provided by client.

My Role: Art Direction // Partnered with client to gather available animal photography, edited imagery to add visual interest, partnered with copywriter to develop various campaign executions.

Credits: Art Direction - Ariel Suom, Copywriting - Eivind Euland