Play-Doh // eComm Case Study

The Client: Play-Doh

The Challenge: A/B test two sets of PDP Hero Image stimuli to determine click-through rate on Amazon search results page.

The Testing Approach: 5 A/B hero image tests were conducted to assess the impact on revenue of reduced white space in the hero image.

The Results: The results showed a projected $472k POS opportunity across 5 SKUs and confirmed that maximizing white space usage helped products stand out within the product grid and improved visibility for mobile shoppers.

The Next Steps: Roll out expanded testing across a broader range of Play-Doh products through the use of the Vizit AI image testing platform. Use the data to develop a "best practices" guide that could be referenced by global creative and photo teams for all eComm hero image development.