Peppa Pig // eComm, Packaging, Merchandising Design

The Client: Peppa Pig

The Challenge: Build out seasonal multichannel brand and marketing experiences that stay true to the Peppa Pig brand.

The Objective: Activations must encompass toy packaging, physical retail merchandising, and eCommerce merchandising.

My Role: Creative Manager & Art Director // Responsible for concept and development of all Peppa Pig seasonal merchandising toolkits. Designed toy packaging for key items in the portfolio. Creative lead on all photoshoots for packaging and eComm PDP. Functioned as creative director for design vendors hired to build out expanded retail merchandising elements.