Museum of Science // Ad Campaign

The Client: Boston Museum of Science

The Challenge: Drive awareness of key exhibitions and increase foot traffic to the Museum of Science.

The Objective: Develop multichannel campaign deliverables on a limited budget for some of the Museum's top exhibitions like MAYA: Hidden Worlds Revealed, The Hall of Human Life, Theater of Electricity, and The Railway Express.

My Role: Art Director // Co-developed creative concept with copywriter, developed creative executions across all touchpoints, led final concept presentation to client.

The Results: Increased exhibition awareness and, as a result, increased foot traffic to the Museum.

Credits: Art Direction - Ariel Suom, Copywriting - Carissa Romain