Friendly's Restaurant // Brand Identity, Merchandising, Ad Campaigns

The Client: Friendly's Restaurant

The Challenge: After being pushed almost to the point of closing, Friendly's needed help to reinvent the iconic New England restaurant chain and revive their business.

The Objective: Develop a new brand identity for the restaurant and leverage it across menus, in-store collateral, digital and physical marketing materials, supply chain vehicles, and a multi-channel advertising campaign.

My Role: Art Director // Co-developed creative concepts with copywriters, developed creative executions across all touchpoints, partnered with production studio team in marketing material design and development, led all brand and product photoshoots, and art directed video production and editing for TV commercials.

The Results: Unified brand experience across physical and digital touchpoints, double-digit sales growth for the company, and increased foot traffic across all franchise store locations.

Credits: Art Direction - Ariel Suom, Copywriting - Carissa Romain, Chris Lee