Hasbro // Post-Launch PDP Optimization

Continually optimizing visuals on the Product Detail Page (PDP) is essential for driving conversion, as high-quality, relevant imagery directly influences customer perception, engagement, and purchase confidence. By refining visual content based on performance data and user behavior, brands can better showcase product value, reduce uncertainty, and ultimately increase the likelihood of conversion.

Here are a few examples of how our team approached post-launch optimization for some of Hasbro's iconic toys and games. The team had no budget to work with and were still able to develop engaging, eye-catching, and informative visuals by leveraging packaging graphics, UGC content from shoppers, and repurposing existing photography.

Credits: Creative Direction - Ariel Suom, Graphic Design - Courtney Coutu, Emily Bawn, Luis Zurita, Copywriting - Jamie Michalak