DohVinci // Brand Identity & Packaging Design

The Client: DohVinci

The Challenge: Re-envision the brand identity of one of Hasbro's unique creative brands as an art supply instead of a mere craft kit.

The Objective: Develop an entirely new brand identity that targets a slightly older consumer audience. Carry out the new brand experience across all physical touchpoints (packaging, in-store collateral, merchandising toolkits, etc.)

My Role: Senior Graphic Designer/Creative Manager // Led creative strategy and concept development, partnered with in-house photography team for packaging product photos, managed logo concept generation and development with design intern, created all final packaging and toolkit materials, led all concept presentations from internal marketing team up to senior leadership level.