Cricket's Candy Creations // Digital Campaign

The Client: Cricket's Candy Creations

The Challenge: Drive awareness among parents and gift-givers, increase sales of candy craft kits during seasonal gifting moments (birthdays, holidays, celebrations), and differentiate Cricket’s Candy Creations as more than just candy—it’s a unique activity that sparks joy, creativity, and connection.

The Objective: Develop a compelling digital marketing campaign that leverages social media, email, and web ads to drive traffic to the website and an increase in returning customers.

My Role: Art Director // Concept, select copy, and art direction.

Credits: Art Direction - Ariel Suom, Copywriting - Ariel Suom, Photography - Brand