Brand-A-Thon Competition // Startup Brand Design & Advertising

The Challenge: The Ad Club Brand-a-thon pairs promising startup companies with top creative agency talent in a competitive environment.

The Process: Startups pitch their vision, business model, and challenges to agencies, who then select a business partner. For the next 72 hours, the art + copy teams collaborate to develop a comprehensive brand strategy and visual identity.

The Competition: The teams present their work to a panel of judges and a live audience, competing for cash prizes and bragging rights. We took home second place in the competition out of ten total teams.

The Client: SUPPLET, a subscription box for pregnant women that's full of "good for mommy and baby" items like organic ginger chews, belly bands, soothing teas and stretch mark oil.

My Role: Art Director, Creative Strategist

Credits: Art Direction - Ariel Suom, Copywriting - Carissa Romain