90.9 WBUR // Ad Campaign

The Client: WBUR radio station

The Challenge: Drive current and new listener traffic to the regional NPR channel, 90.9 WBUR radio station and the website.

The Objective: Develop a multi-channel advertising campaign that resonates with WBUR's target audience and uses minimal budget.

My Role: Art Director // Co-developed creative concept with copywriter, developed creative executions across all touchpoints, partnered with internal art sourcing department to find low cost photography, led final concept presentation to client.

The Results: Unified brand experience across physical and digital touchpoints, increased traffic to the WBUR website, increased listened traffic to the radio station.

Credits: Art Direction - Ariel Suom, Copywriting - Carissa Romain